Hamas has had great success controlling the Western media narrative about the Israel-Palestine conflict, despite most of it being outright lies. It is worth analyzing how they achieved this.
As someone who has held senior leadership positions in some the world's most prestigious newsrooms, and who works as a media strategist to global Fortune 500 companies, I am in awe how successful the Hamas PR campaign has been.
Hamas’ PR strategy has been highly effective because it has turned mainstream media, policymakers, and corrupt UN officials into spokespeople and campaigners for an Islamist terror agenda.
Here is how they have achieved it.
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